SYBO LAUNCHES LIMITED EDITION SUBSURF VANS GLOBALLY VIA THE AVE LOS ANGELES
Posted on May 29 2018
Coincides with Subway Surfers Animated YouTube Series Debut and Epic SUBSURF Street Party at Venice Beach Skate Park June 1st - Everyone’s Invited
The SUBSURF® collection features customizable slip-on and high top versions of VANS sneakers with exclusive artwork inspired by the global franchise, and will premiere at a giant Subway Surfers Venice Beach Party on Friday, June 1, which also coincides with the debut of the new Subway Surfers animated series launching that day on YouTube. Consumers and fans globally are invited to the party, and can visit The Ave Los Angeles to be among the world’s first to get their own pair.
“We are so excited to bring such an authentic collaboration to our fans all over the world,” said Naz Amarchi-Cuevas, Head of Licensing, SYBO Games. “We are eager to provide our fans a way to choose how they want to wear SUBSURF® and we know they’re going to love this experience.”
Every month Subway Surfers lands in a new city or country, bringing its massive global fan base along for the ride. Its key characters have run through more than 43 destinations, and on June 1st, they land in Venice Beach. SYBO Games is hosting an epic Subway Surfers street-party combining art, music, fashion and skate at the iconic Venice Beach skatepark and boardwalk. At the day-long event (12-6pm), attendees can immerse themselves in the Subway Surfers universe, including free SUBSURF® merchandise (while supplies last), the latest version of the game, live-game competitions, screenings of the brand new Subway Surfers animated series, graffiti-art, food trucks, candy and will be among the first to see and buy the Limited Edition Vans. More information can be found on Facebook here.